Oracle Eloqua Marketing Cloud
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- 4.7
- 105 Google reviews
Class Availability
Weekdays & Weekends
|
Course Duration
40-45 Hours
|
Training Methodology
25% Theory & 75% Practical
|
Class Availability
Weekdays & Weekends
Course Duration
40-45 Hours
Training Methodology
25% Theory & 75% Practical
4970
Professionals trained
350
Workshops Every Month
50
Countries And Counting
100
Corporate Served Successfully
Syllabus
Initial Configuration
- Implement and configure a Branding and Deliverability package
- Configure default email settings, the master exclude list, microsite, company default settings, and default confirmation pages
- Configure an IP Warming campaign
Automation: Lead Scoring and Data Tools
- Configure a Lead Scoring model
- Update CRM with Lead Scores
- Troubleshoot a Lead Scoring model
Eloqua Product Enhancements
- Configure the campaign and opportunity settings and the bi-synchronous CRM integration for Closed-Loop Reporting
- Describe the features and functions of Eloqua Profiler and Eloqua Engage
- Provision Eloqua Profiler and Eloqua Engage users and configure these sales tools in an integrated CRM system
- Configure Event Manager for a multi-session event, merge session details into emails, and generate automated reminders and post event communications
- Configure Identity Provider Authentication for Single Sign On
- Configure a Campaign Approval workflow
Advanced Editing and Form Management
- Build dynamic processing workflows to create a targeted experience for the end user
- Trigger form notifications based on defined criteria
- Use JavaScript to capture and track a lead source
Web Profiling
- Set up tracking of query-string based websites
- Describe Eloqua tracking mechanisms
- Configure page tagging
- Configure query strings and query string sets
- Configure the population form component to track referring source
CRM Integration
- Describe the relationship between internal events, external calls, and auto synchs
- Configure a bi-synchronous integration with CRM, including web links
- Integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization, and scoring
- Define methods of integrating multiple CRMs
Integrating with Third Party Systems
- Configure Data Imports and Data Exports to meet customer requirements
- Configure AppCloud Applications in Eloqua
System Administration
- Configure contact-level security by creating and assigning labels in a custom program
- Customize asset permissions to control visibility and access
- Create custom security groups
Custom Objects
- Create and manage Custom Objects
- Reference Custom Object data for personalization
- Push data to CRM using Custom Object Record Services, External Call, and Program Builder
Subscription Management
- Identify when a custom subscription option is needed
- Configure subscription management using one of Eloqua’s three standard options
- Configure a standard Subscription Management form and landing page
Mastan Sharif Shaik
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- 4.7
Positive: Communication, Professionalism, Quality, Value
I have learnt a lot from the instructors. They are really perfect. It was a great experience for me. It was the best challenge ever. I enjoyed every single day on the course. No regrets! “
rupak das
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- 4.7
Positive: Communication, Professionalism, Quality, Value
It is a good institute.I have done manual testing which i have learn quickly and properly.Trainers are good and their trainning skills are good.Classes are happening in time.Thankyou
Sunu Varghese
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- 4.7
Positive: Communication, Professionalism, Quality, Value
We acknowledge the sincere efforts put in by the trainer Mr. Manoj to patiently explain the topics. He had taken personal interest in noting the doubts and clearing them one by one. He had given observation and feedback on the students and provided advice on what should be their learning path to master the areas introduced to them.